Geneva, Switzerland – 13 June 2024 - MSC Cruises’ latest World Class ship, MSC World America, will redefine family cruising with unprecedented spaces and activities when she enters service in April 2025, including new programmes and facilities developed in partnership with the LEGO Group.
The cruise line previously announced that its ultramodern new flagship will feature seven distinct districts, each bringing together a range of tailored experiences, with Family Aventura becoming the go-to destination for kids and families around the clock.
As a family-owned company, MSC Cruises is known for its award-winning family offerings, delivering an unforgettable cruise experience for children of all ages and their families. MSC World America is set to take those offerings even further with its largest and most technologically advanced kids’ area yet, spanning more than 1,000 sqm across seven different rooms and catering to guests ages 0-17. Guests can expect a range of new concepts, taking family experiences on board to new heights.
Head of Entertainment, Steve Leatham, says: “We set ourselves the goal to create the most exceptional kids and family offering at sea with MSC World America. Our aim is to give our smallest guests the freedom to express their creativity, play, socialise and explore with amazing spaces and programmes that have to be seen to be believed.”
Senior Manager Youth Entertainment, Matteo Mancini, says: “We specifically listened to our young guests from North America to design our kids and family offering. We are bringing a variety of extraordinary facilities and new experiences never seen before!"
Brand-new activities waiting to be discovered include:
NEW LEGO® PARADE: For the first time in the cruise industry, MSC World America will host a LEGO® parade with LEGO® walkabouts designed to entertain children of all ages. The parade will march through the ship from Family Adventura to the World Promenade once per cruise.
NEW LEGO® FAMILY ZONE: Family Adventura will also see a brand new area for master builders and bricks enthusiasts called LEGO® Family Zone. Here, parents and children can play together, and LEGO® fans of all ages can unleash their creativity from morning to evening.
NEW LEGO® GAME SHOW: MSC World America will offer a LEGO® Family Game Show for the first time in the cruise industry. During each cruise, families will have the opportunity to come together for an exhilarating team challenge, where parents and children can compete as true Master Builders on board. The competition will feature timed challenges, colorful bricks, and unexpected twists, all culminating in determining the ultimate winner. LEGO® fans of all ages won’t want to miss this exciting activity.
NEW BOXES FAMILY GAME SHOW: Families will get the chance to compete in “Boxes”, a new fun-filled family game show where each mystery box will contain a blind challenge to overcome to win prizes.
NEW DOREMIX FAMILY DISCO: For dance competition fans, a new version of the Doremix Family Disco will arrive for the first time with new technology and must-see visuals. Parents and children will dance together to win the title of best dancers of the night on the global hits of the moment and original MSC Cruises songs for children.
NEW HIGH-TECH EXPERIENCES: Specifically created for teenagers, Star Shooters, an adventure course in the Sportplex, tasks participants with hitting a target to secure points for ultimate victory while Virtual Reality at Luna Park will give guests access to the latest VR technology experiences, to transport them to other worlds from the MSC World America.
NEW LARGEST EVER DOREMILAND: MSC World America will feature the largest, most action-packed Doremiland kids’ area in the MSC Cruises’ fleet, spanning nearly 1,000 sqm. Home to seven rooms dedicated to different age groups from 0 to 17 years old, it will also be the most technological kids area of the fleet with the latest tech consoles on the market, sound and light effects. Baby services are offered in collaboration with Chicco® – the leading global baby brand and a long-term MSC Cruises partner. Exclusively on MSC World America, the popular Kids’ Clubs will be open all day, from 9am until midnight for the duration of each voyage.
NEW THE HABOUR: At the heart of the Family Aventura district lies The Harbour, a revolutionary new outdoor park where families can come together to engage in activities, indulge in delicious bites and soak up the sun. The Harbour offers an exhilarating high ropes course, a thrilling new state-of-the-art Cliffhanger attraction, the only over-water swing ride at sea, a family dwelling area, and a playground modelled after the iconic lighthouse at Ocean Cay island. More details of The Harbour will be revealed soon.
Popular MSC Cruises favorites returning to MSC World America include:
SPORTPLEX: In the Sportplex, guests will find a spacious and dynamic gaming space equipped with everything from basketball and tennis courts to interactive game shows and even bumper cars and roller skating. There will be a dedicated sports programme on offer, which includes an evolution of Football, Basketball, Zorb ball sessions, Pickleball, and Hoverboards. Here, guests will also have the opportunity to enjoy the popular The Drone Academy - a lively and high-tech drone relay race that will come to life at night through fluo effects and glowing drones.
Guinness World Record Family Quiz: Families can try to bet on the world's most incredible records and try to top them, creating memories to last a lifetime.
MasterChef at Sea Juniors: a new generation of cooks will have the opportunity to compete in a kids’ cooking competition, where the most talented and creative will be elected each week.
About MSC World America
MSC World America will create an eye-catching silhouette against the Miami skyline when she enters service in April 2025. The ship’s blend of American comfort and European design will provide guests with a truly memorable cruise experience, whether they’re searching for a relaxing tropical escape or an action-packed holiday.
The ship will feature seven distinct districts, each with its own atmosphere, facilities and experiences waiting to be explored. The districts allow guests of all ages to choose their own adventure and get the most out of their time on board. From a dedicated family area or tranquil zen area through to a lively promenade with entertainment, shops and bars - a world of options awaits for guests.
The new World Class ship’s signature plumb bow will rise vertically from the waterline and her Y-shaped aft will open onto the impressive outdoor World Promenade. Overall, MSC World America will span 22 decks, measure more than 150 feet wide, feature 2,614 staterooms, contain more than 420,000 square feet of public space, and offer top-of-the-line features and facilities, including:
- A re-imagined outdoor World Promenade, where unique dining, lounging and entertainment options are paired with stunning ocean views and unmatched LED light shows
- The indoor World Galleria—lined with bars, restaurants, shops and boutiques—topped with a state-of-the-art LED and kinetic light ceiling
- 13 restaurants:
- Six specialty restaurants, featuring two NEW concepts alongside guest favorites like Butcher’s Cut steakhouse, Kaito Sushi and Teppanyaki, and Hola! Tacos and Cantina
- Four main restaurants serving globally inspired cuisine and familiar American favorites
- Two buffets offering ample choices for casual dining
- Luna Park Pizza & Burger: Complimentary casual fast-food spot located next to Luna Park in the World Galleria offering quick snacks around the clock
- 20 bars and lounges, including:
- NEW! Sports Bar: New for MSC World America, this warm and inviting venue combines sports memorabilia, technology, and entertainment in a space where guests of all ages will feel welcome. Guests can grab a beer or soft drink and watch the game on one of the many screens while enjoying popular bar food like wings and sliders. Games like darts and foosball will be available, too.
- NEW! Comedy Club: New for MSC Cruises, the Comedy Club is a place where guests can come to kick back, let loose, and take life a little less seriously. Evenings begin with an interactive and comical dueling pianos experience that friends of all ages can enjoy. The laughter will continue with sets from amazing comedians that will rival some of the best shows in NYC & Chicago.
- The Gin Project: Offering an extensive choice of craft gins with classic cocktails expertly prepared by gin-tenders.
- Elixir - Mixology Bar: Expert mixologists creating handcrafted concoctions, featuring an outdoor terrace to enjoy pre- and post-meal cocktails while enjoying spectacular ocean views.
- Masters of the Sea: MSC Cruises’ classic British pub comes complete with a full-scale micro-brewery making MSC Signature beers on board.
- Coffee Emporium: A sleek and modern coffee house that is any coffee connoisseur’s dream, offering some of the world’s best coffee beans and a selection of brewing and serving styles including French, Italian, Turkish and Moroccan.
- Jean-Phillipe Chocolate shop and Café: Offering custom chocolates, coffee and other treats in a relaxed café atmosphere.
- More NEW concepts on the way!
- A striking 11-deck-high dry slide made of stainless steel, giving guests a fun way to reach the lower decks in style.
- A state-of-the-art, Cliffhanger, the only over-water swing ride at sea, towering 50m above the ocean
- Six pools and 14 hot tubs, including a spacious indoor pool with retractable roof and twin adults-only Zen pools at the aft of the ship.
- Expansive water park with water slides that include a VR experience.
- Kids Clubs featuring dedicated facilities for age groups ranging from infants to 17 years old.
- Three entertainment venues with all-new live entertainment and theater shows.
- Stylish and comfortable staterooms and suites, including Infinite Ocean View cabins, balconies that overlook the outdoor World Promenade and connecting family staterooms.
- The MSC Yacht Club, featuring spacious suites, dedicated lounge and restaurant, private pool and sun deck facilities, and 24-hour concierge and butler service as well as spacious, luxurious suites.
